{"product_id":"affirm-normalizing-shampoo-32-oz","title":"Normalizing Shampoo 32 oz","description":"\u003cp\u003eAffirm Normalizing Shampoo with \u003cstrong\u003eArgan, Pequi, and Buriti Oils\u003c\/strong\u003e is a rich, moisturizing formula designed to ensure complete normalization after the relaxing process. It effectively removes all residual traces of relaxer while promoting healthier, smoother hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Formula\u003c\/strong\u003e: Enriched with advanced conditioning agents to nourish and hydrate hair post-relaxer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMilder Cleansers\u003c\/strong\u003e: Gently cleanses while producing a luxurious lather for a refreshing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Indicator Technology\u003c\/strong\u003e: Confirms the complete removal of relaxer and proper normalization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Care\u003c\/strong\u003e: Helps re-align and close cuticles for improved hair structure and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTangle-Free Finish\u003c\/strong\u003e: Leaves hair smooth, soft, and easy to detangle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Relaxer Removal\u003c\/strong\u003e: Ensures all relaxer residue is washed away for a safe and effective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy Hair\u003c\/strong\u003e: Supports cuticle health and leaves hair silky, radiant, and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Results\u003c\/strong\u003e: Designed as Step 4 in the Affirm Relaxer System for optimal outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply \u003cstrong\u003eAffirm Normalizing Shampoo\u003c\/strong\u003e to wet hair immediately after rinsing Affirm conditioner (Step 3).\u003c\/li\u003e\n\u003cli\u003eLather well and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary, for a maximum of two applications, ensuring all relaxer residue is removed.\u003cbr\u003e\u003cem\u003e(Refer to Professional Instructions for complete details.)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":54353493786899,"sku":"AF608","price":23.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/8903\/1955\/files\/AF608_thumb_01.png?v=1782756568","url":"https:\/\/iwellus.com\/products\/affirm-normalizing-shampoo-32-oz","provider":"IWELL US","version":"1.0","type":"link"}