{"product_id":"protecto-8-oz","title":"Protecto 8 oz","description":"\u003cp\u003e\u003cstrong\u003eAffirm Protecto\u003c\/strong\u003e is the first step in the innovative four-step system designed to provide maximum scalp comfort and enhance the hair's overall health during the relaxing process. Specially formulated to moisturize dry hair and scalp, Affirm Protecto ensures that the hair remains manageable and smooth before, during, and after chemical treatment.\u003c\/p\u003e\n\u003cp\u003eThe key to Affirm Protecto's effectiveness is its patented \u003cstrong\u003eorganic BiocompHlex\u003c\/strong\u003e, which is applied along the entire hair shaft, especially focusing on the new growth areas. This product uses rich, positively charged compounds that attach electronically to negative sites on the hair shaft, ensuring deep penetration into the fiber during the relaxing process.\u003c\/p\u003e\n\u003cp\u003eBy working in conjunction with the high pH levels during the straightening process (pH 13.0-13.5), Affirm Protecto effectively conditions the hair, repairing \u003cstrong\u003etrichorrhexis nodosa\u003c\/strong\u003e (damaged areas along the hair shaft) and resulting in smooth realignment of the hair fibers. This repair mechanism also helps to eliminate flyaway, split ends, and minimizes shedding. It makes wet combing significantly easier, enhancing manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes and conditions dry hair and scalp\u003c\/li\u003e\n\u003cli\u003eEases wet combing and minimizes shedding\u003c\/li\u003e\n\u003cli\u003eRepairs damaged areas (trichorrhexis nodosa)\u003c\/li\u003e\n\u003cli\u003eSmooths and realigns hair fibers, reducing flyaway and split ends\u003c\/li\u003e\n\u003cli\u003eEnsures optimal scalp comfort before relaxing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eApply evenly along the entire hair shaft and new growth area prior to relaxing. Do not massage into the scalp.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":54353493524755,"sku":"AF619","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/8903\/1955\/files\/AF619_thumb_01.png?v=1782756557","url":"https:\/\/iwellus.com\/products\/protecto-8-oz","provider":"IWELL US","version":"1.0","type":"link"}