Beauty with Roots. Stories Worth Sharing.
We’ve been sharing our passion for honest beauty since 2011 — through trusted brands like Well’s Oil, Akwaaba, PerfecX, BluntigeR, and IWELL Signature.
About IWELL US
"IWELL US" — A Name, A Vision, A Journey.
It can be read as "I Well, U.S." — echoing a commitment to holistic beauty, rooted in the diverse spirit of America.
Or as "I, Well Us" — a quiet declaration that wellness begins with me, and flourishes when shared with us.
IWELL US is more than a brand; it is a movement.
A celebration of well-being, of beauty that transcends borders — both inner and outer. We embrace rituals that nurture the body, awaken the senses, and empower self-expression — all while staying grounded in quality, purpose, and care. From heritage-rich formulations to modern-day essentials, IWELL US represents the harmony between individual self-care and collective wellness.
Because beauty isn’t a standard — it’s a story. And with IWELL US, that story begins with you.
Transform Your Routine with IWELL US
Beauty with Care. Impact with Respect.
Our Mission
At IWELLUS, we believe that beauty is a way to care — for ourselves, for each other, and for the world we share. Since 2011, we’ve been creating products that are safe, effective, and made with heart. Every step we take reflects our commitment to quality, responsibility, and meaningful connection.
Made by people who care
Heart and hands behind every formula
Our passionate team of formulators, designers, and marketing professionals is dedicated to creating high-quality beauty products with purpose. We believe in the power of collaboration and are committed to making a positive impact through everything we do.
Giving back is part of our purpose
Beauty with compassion
We donate 1% of our profits to support missionaries, underprivileged communities, refugees, and those experiencing homelessness. We believe that by caring for our neighbors, we help build a more compassionate and connected world.
